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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
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Identitätsorientierte Markenführung im Fußball : eine empirische Imageanalyse am Beispiel des MSV Duisburg
Kollmann, Tobias; Karczewski, Marvin; Brune, Matthias - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009153550
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Sponsorship of televised sport events : an analysis of mediating effects on sponsor image
Grohs, Reinhard; Reisinger, Heribert - In: Quantitative marketing and marketing management : …, (pp. 467-483). 2012
Persistent link: https://www.econbiz.de/10009621555
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Eignung von Markenbewertungsansätzen im Sport
Woratschek, Herbert; Ströbel, Tim - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 433-446). 2014
Persistent link: https://www.econbiz.de/10010354030
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Sportmarkenführung in Social Networks
Regier, Stefanie; Krüger, Kevin - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 273-294). 2014
Persistent link: https://www.econbiz.de/10010354041
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Identitätsbasierte Markenführung im Sport : Herausforderung Brand Delivery
Burmann, Christoph; Ulbricht, Anna Maleen; Schade, Michael - In: Marken und Sport : aktuelle Aspekte der Markenführung …, (pp. 93-105). 2014
Persistent link: https://www.econbiz.de/10010354130
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An exploratory investigation into the effectiveness of tem kit sponsorship : fans' perspectives of new sponsorship in the German Bundesliga
Thomas, Robert James; Röseler, Frank - In: Journal of customer behaviour 12 (2013) 2/3, pp. 159-176
Persistent link: https://www.econbiz.de/10010233753
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Benefits of Sport Teams-Modell (BoST-Modell) : eine empirische Analyse verhaltensrelevanter Markennutzen professioneller Sportvereine
Burmann, Christoph; Schade, Michael - In: Marketing : ZFP ; journal of research and management 34 (2012) 4, pp. 316-335
Persistent link: https://www.econbiz.de/10009680799
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Building and leveraging sports brands : evidence from 50 years of German professional soccer
Wetzel, Hauke; Hattula, Stefan; Hammerschmidt, Maik; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 591-611
Persistent link: https://www.econbiz.de/10011911263
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Sponsor- and Country-Related Predictors of Sponsorship Effectiveness : Sponsorship in a National and International Environment
Lucas, Christian - 2015
Braunschweig, Germany, under the supervision of Prof. Dr. David M. Woisetschläger. He also worked as managing partner in an event …
Persistent link: https://www.econbiz.de/10012402227