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Von der Marktrecherche zum innovativen Geschäftsmodell : Erfolgskonzepte für Start-ups und KMUs
Pioch, Sebastian - 2024
Persistent link: https://www.econbiz.de/10014380529
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The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses
Baker, William E.; Sinkula, James M. - In: Journal of small business management : JSBM ; a joint … 47 (2009) 4, pp. 443-464
i the inclusion of innovation success, which captures an indirect effect of EO on profitability. At least in small firms …
Persistent link: https://www.econbiz.de/10003895405
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Procedural justice climate in new product development teams : antecedents and consequences
Akgün, Ali E.; Keskin, Halit; Byrne, John C. - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1096-1111
Persistent link: https://www.econbiz.de/10008736781
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Understanding consumption and entrepreneurship in subsistence marketplaces
Viswanathan, Madhu; Sridharan, Srinivas; Ritchie, Robin - In: Journal of business research : JBR 63 (2010) 6, pp. 570-581
Persistent link: https://www.econbiz.de/10003982089
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Marketing research, a success factor for an entrepreneur
Ciucan-Rusu, Liviu; Gabor, Manuela Rozalia; … - In: Revista română de economie 33 (2011) 2, pp. 125-137
Persistent link: https://www.econbiz.de/10009576139
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New venture performance in China, Japan, and the United States : the impact of formalized market information processes
Kawakami, Tomoko; MacLachlan, Douglas L.; Stringfellow, Anne - In: The journal of product innovation management : an … 29 (2012) 2, pp. 275-287
Persistent link: https://www.econbiz.de/10009504611
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Biographical research as a methodology for understanding entrepreneurial marketing
Fillis, Ian - In: International journal of entrepreneurial behaviour & … 21 (2015) 3, pp. 429-447
Persistent link: https://www.econbiz.de/10011342166
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The new business road test : what entrepreneurs and executives should do before launching a lean start-up
Mullins, John W. - 2013 - 4. ed.
Persistent link: https://www.econbiz.de/10010201799
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Business planning - Marktanalyse am Beispiel eines Markteintritts in den Bekleidungseinzelhandel
Tücking, Ebbo; Tietz, Christian - In: Textil- und Bekleidungswirtschaft im Wandel : betriebs- …, (pp. 129-137). 2001
Persistent link: https://www.econbiz.de/10001596433