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The relational context of creating customer portfolio analyses

Rudawska, Edyta - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 14 (2015) 2, pp. 143-152

Persistent link: https://www.econbiz.de/10011339363

Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...

Persistent link: https://www.econbiz.de/10013167257

Customer value propositions as interorganizational management accounting to support customer collaboration

Wouters, Marc; Kirchberger, Markus A. - In: Industrial marketing management : the international … 46 (2015), pp. 54-67

Persistent link: https://www.econbiz.de/10011286977

Designing dynamically "signature business model" that support durable competitive dvantage

Čirjevskis, Andrejs - In: Journal of open innovation : technology, market, and … 2 (2016) 15, pp. 1-21

Purpose/Research question: The paper provides an empirical research of the Samsung case. In particular, we study the case by adopting three frameworks: dynamic capabilities (DC, examined by using the sensing/seizing/transforming approach), business model (BM, examined by using the BM canvas),...

Persistent link: https://www.econbiz.de/10011523540

An integrative framework for managing customer value propositions

Rintamäki, Timo; Saarijärvi, Hannu - In: Journal of business research : JBR 134 (2021), pp. 754-764

Persistent link: https://www.econbiz.de/10012643969

How technology-based startups can use customer value propositions to gain pilot customers

Kirchberger, Markus; Wouters, Marc; Anderson, James C. - In: Journal of business-to-business marketing 27 (2020) 4, pp. 353-374

Persistent link: https://www.econbiz.de/10012392044

Understanding and managing customer value propositions : introduction to the special issue

Eggert, Andreas; Frow, Pennie; Payne, Adrian; … - In: Industrial marketing management : the international … 87 (2020), pp. 242-243

Persistent link: https://www.econbiz.de/10012285180

Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth

Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041

Persistent link: https://www.econbiz.de/10012031249

From perceptions to propositions : profiling customer value across retail contexts

Rintamäki, Timo; Kirves, Kaisa - In: Journal of retailing and consumer services 37 (2017), pp. 159-167

Persistent link: https://www.econbiz.de/10011729746

Customer value proposition, corporate transformation and growth in Caribbean financial firms

Smith, Trevor Alexander - In: The international journal of bank marketing : IJBM 34 (2016) 6, pp. 885-903

Persistent link: https://www.econbiz.de/10011618696