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Consumer behaviour
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Maduku, Daniel K.
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Journal of retailing and consumer services
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1
International journal of advertising : the review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Behavioral intention towards mobile banking usage by South African retail banking clients
Maduku, Daniel K.
- In:
Investment management and financial innovations
11
(
2014
)
3
,
pp. 58-72
Persistent link: https://www.econbiz.de/10010512182
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2
Antecedents of mobile marketing adoption by SMEs : does industry variance matter?
Maduku, Daniel K.
- In:
Journal of organizational computing and electronic commerce
31
(
2021
)
3
,
pp. 222-249
Persistent link: https://www.econbiz.de/10012804381
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3
Water conservation campaigns in an emerging economy : how effective are they?
Maduku, Daniel K.
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 452-472
Persistent link: https://www.econbiz.de/10012586670
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4
How environmental concerns influence consumers' anticipated emotions towards sustainable consumption : the moderating role of regulatory focus
Maduku, Daniel K.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014460842
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5
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
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6
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
7
Understanding consumers' mobile shopping continuance intention : new perspectives from South Africa
Maduku, Daniel K.
;
Thusi, Philile
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014240302
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8
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
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9
Assessing the factors underlying the adoption of e-commerce among B2B SMEs : a two-country study
Ayawei, Michael Joshua
;
Raborife, Mpho
;
Maduku, Daniel K.
- In:
Journal of electronic commerce in organizations : JECO
21
(
2023
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014441028
Saved in:
10
Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage : the moderating role of technology anxiety
Maduku, Daniel K.
;
Mpinganjira, Mercy
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014259246
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