1. Follow the Money: An Introduction to Market-Oriented Disinformation Research 2. The Polysemy of Disinformation: Definitions, Meanings, and Contradictions in Disinformation Research 3. Mapping the Field of Disinformation Research 4. Disinformation Research from a Constructivist Market Studies...

This paper aims to investigate two seminal market-scanning frameworks – the five-forces analysis and the PESTEL environmental scanning tool – to assess their readiness to anticipate market-shaping acts. Drawing on the market-shaping literature that conceptualizes markets as complex adaptive...

The market-shaping literature recognizes that consumers are actors who can shape markets. However, research into the mechanisms of consumption-driven market-shaping is only emerging. This paper shows that one way in which consumers shape markets is through boundary work, as consumers make,...

Purpose – This study conceptualizes a form of luxury consumption in which luxury brands collaborate with unconventional non-luxury partners. These unconventional luxury brand collaborations are growing in popularity among Chinese luxury consumers of the post-1990s generation. Luxury brands are...

While market research has been the cornerstone of the intelligence ecosystem, the emergence of ‘insights’ vendors is re-shaping the market. Adjacent practices, ranging from competitive intelligence, social listening and data science, could relegate market research to legacy status in firms....