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111
A Brazilian experience of customer retention and its key drivers in banking service rendering
Milan, Gabriel Sperandio
;
Toni, Deonir de
;
Barcellos, …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
4
,
pp. 269-286
Persistent link: https://www.econbiz.de/10011412348
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112
Buyer loyalty in business markets : can the firm and salesperson get what they truly desire?
Wang, Guocai
;
Wang, Xiaoyan
;
Long, Yu
;
Wee, Chow Hou
; …
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 197-210
Persistent link: https://www.econbiz.de/10011413358
Saved in:
113
A structural equation model of customer relationship management factors affecting customer retention of long-stay travelers in the Thai tourism industry
Tawinunt, K.
;
Phimonsathienand, T.
;
Fongsuwan, Wanno
- In:
Research journal of business management
9
(
2015
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011413696
Saved in:
114
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
115
Connecting the dots between brand experience and brand loyalty : the mediating role of brand personality and brand relationships
Ramaseshan, B.
;
Stein, Alisha
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 664-683
Persistent link: https://www.econbiz.de/10010462626
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116
An integrative framework to understand how CSR affects customer loyalty through identification, emotions and satisfaction
Pérez, Andrea
;
Rodríguez del Bosque, Ignacio A.
- In:
Journal of business ethics : JOBE
129
(
2015
)
3
,
pp. 571-584
Persistent link: https://www.econbiz.de/10011295309
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117
Strong brands, strong relationships
Fournier, Susan
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10011297035
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118
How customer satisfaction with respect to price and quality affects customer retention : an integrated approach considering nonlinear effects
Steiner, Winfried J.
;
Siems, Florian
;
Weber, Anett
; …
- In:
Journal of business economics : JBE
84
(
2014
)
6
,
pp. 879-912
Persistent link: https://www.econbiz.de/10010390180
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119
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
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120
Unlocking e-customer loyalty
Yeo, Alvin Y. C.
;
Chiam, Michael K. M.
- In:
Advances in electronic marketing
,
(pp. 28-44)
.
2005
Persistent link: https://www.econbiz.de/10003167908
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