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Co-creation and the factors that influence a consumer's willingness to co-create value
Boadi, Portia Opoku; Liu, Yijun; Karikari, Ama Foriwaa; … - In: International journal of e-business research : an … 16 (2020) 2, pp. 17-31
Persistent link: https://www.econbiz.de/10012302675
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Value co-creation in ecotourism : finding solutions in a digital era
Hernández-López, Laura; Barrio-García, Salvador del - In: Journal of business 10 (2018) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10012131490
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Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina - In: Journal of travel research : a quarterly publication of … 62 (2023) 8, pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
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How can value co-creation be integrated into a customer experience evaluation?
Lee, Hsin-Yun; Grinevich, Vadim; Chipulu, Maxwell - In: European management journal 41 (2023) 4, pp. 521-533
Persistent link: https://www.econbiz.de/10014437750
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Revealing customer dominant logic in healthcare services
Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011719181
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Making value co-creation a reality : exploring the co-creative value processes in customer-salesperson interaction
Baumann, Jasmin; Le Meunier-FitzHugh, Kenneth - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 289-316
Persistent link: https://www.econbiz.de/10010512567
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Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran; Chatterjee, Sharmila C. - In: Journal of business research : JBR 175 (2024), pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
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Customer complaint avoidance : a randomized field experiment of platform governance based on value co-creation and appropriation
Zhao, Xia; Song, Peijian; Shi, Lanfei; Xue, Ling; Feng, Fan - In: MIS quarterly 47 (2023) 3, pp. 955-982
Persistent link: https://www.econbiz.de/10014422562
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Uncovering collaborative value creation patterns and establishing corresponding customer roles
Moeller, Sabine; Ciuchita, Robert; Mahr, Dominik; … - In: Journal of service research : JSR 16 (2013) 4, pp. 471-487
Persistent link: https://www.econbiz.de/10010203524