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Masstige strategies on social media : the influence on sentiments and attitude toward the brand

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: International journal of consumer studies 46 (2022) 4, pp. 1113-1126

Persistent link: https://www.econbiz.de/10013328245

Theory generation from literature reviews : a methodological guidance

Tsiotsou, Rodoula H.; Koles, Bernadett; Paul, Justin; … - In: International journal of consumer studies 46 (2022) 5, pp. 1505-1516

Persistent link: https://www.econbiz.de/10013411934

How augmented reality media richness influences consumer behaviour

Amorim, Inês Pessoa de; Guerreiro, João Pedro Silva … - In: International journal of consumer studies 46 (2022) 6, pp. 2351-2366

Persistent link: https://www.econbiz.de/10013412497

Extended Reality and Metaverse : Immersive Technology in Times of Crisis

Jung, Timothy (ed.); Dieck, M. Claudia tom (ed.); … - International XR Conference / Annual conference <7., … - 2023

"Opening and Closing Virtual Reality" The Effects of Openness on Interpretation of and Attitude towards Virtual Reality Advertisements -- AR In-Store Solutions for Different Fashion Retail Environments: Retailers’ Perspectives -- How Cognitive Flexibility Affects Sense of Power in a Coffee...

Persistent link: https://www.econbiz.de/10013545724

I am feeling so good! : motivations for interacting in online brand communities

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: Journal of research in interactive marketing : … 17 (2023) 1, pp. 61-77

Persistent link: https://www.econbiz.de/10013536280

Transhumanism and engagement-facilitating technologies in society

Guerreiro, João Pedro Silva Martins; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 537-558

Persistent link: https://www.econbiz.de/10013277290

Exploring tourism students' engagement through telepresence, pleasantness of the experience and memory : a virtual reality approach

Angelino, Fernando José de Aires; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 5, pp. 669-685

Persistent link: https://www.econbiz.de/10013277293

Analyzing Madeira and Bermuda as two different destinations : a text mining approach

Ferreira, Eduardo Sarmento; Loureiro, Sandra Maria Correia - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 687-701

Persistent link: https://www.econbiz.de/10013277298

Exploring a new form of interaction in the match day : virtual reality technologies among fans of soccer

Langaro, Daniela; Oliveira, Pedro; Loureiro, Sandra … - In: Journal of promotion management : innovations in … 28 (2022) 6, pp. 729-748

Persistent link: https://www.econbiz.de/10013277302

Human-robot interactions in the restaurant setting : the role of social cognition, psychological ownership and anthropomorphism

Ruiz-Equihua, Daniel; Romero, Jaime; Loureiro, Sandra … - In: International journal of contemporary hospitality management 35 (2023) 6, pp. 1966-1985

Persistent link: https://www.econbiz.de/10014280919