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Beyond sentiment : the value and measurement of consumer certainty in language
Rocklage, Matthew D.; He, Sharlene; Rucker, Derek D.; … - In: Journal of marketing research 60 (2023) 5, pp. 870-888
Persistent link: https://www.econbiz.de/10014384289
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How uncertainty affects information search among consumers : a curvilinear perspective
He, Sharlene; Rucker, Derek D. - In: Marketing letters : a journal of research in marketing 34 (2023) 3, pp. 415-428
Persistent link: https://www.econbiz.de/10014334028
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Direct and vicarious conspicuous consumption : identification with low-status groups increases the desire for high-status goods
Mazzocco, Philip J.; Rucker, Derek D.; Galinsky, Adam D.; … - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 520-528
Persistent link: https://www.econbiz.de/10009682419
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Managing advertising : from strategic planning to creative review
Rucker, Derek D. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 227-245). 2023
Persistent link: https://www.econbiz.de/10014283177
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Fact versus fiction : blending storytelling with product attributes in advertisements
Krause-Galoni, Rebecca; Rucker, Derek D. - In: Journal of the Association for Consumer Research : JACR 9 (2024) 1, pp. 58-70
Persistent link: https://www.econbiz.de/10014633399
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Power and need-for-justification : asymmetrical effects on senders and receivers in marketing communications
Fan, Linying; Rucker, Derek D.; Jiang, Yuwei - In: Journal of consumer research : JCR ; an … 50 (2023) 2, pp. 236-254
Persistent link: https://www.econbiz.de/10014314488
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The consumer INSIGHT framework : a hypothesis-driven approach to data analytics
Rucker, Derek D.; Labroo, Aparna A. - In: Kellogg on marketing : the marketing faculty of the …, (pp. 367-385). 2023
Persistent link: https://www.econbiz.de/10014283189
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Dominance versus prestige hierarchies : how social hierarchy base shapes conspicuous consumption
Desmichel, Perrine; Rucker, Derek D. - In: Journal of consumer research : JCR ; an … 50 (2024) 5, pp. 887-906
Persistent link: https://www.econbiz.de/10014526238
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The Cambridge handbook of consumer psychology
Lamberton, Cait (ed.); Rucker, Derek D. (ed.);  … - 2023 - Second edition
In the last two years, consumers have experienced massive changes in consumption - whether due to shifts in habits; the changing information landscape; challenges to their identity, or new economic experiences of scarcity or abundance. What can we expect from these experiences? How are the...
Persistent link: https://www.econbiz.de/10014466711
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Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods
Mazzocco, Philip J.; Rucker, Derek D.; Galinsky, Adam D.; … - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 520-529
Persistent link: https://www.econbiz.de/10010021674