Retailers’ efforts to monetize consumer location data are still dominated by naïve protocols such as geo-fencing – customizing marketing interactions based solely on the current location of all app users. While past research has noted the inefficiency of such approaches due to ignoring the...

The success of any User-Generated Content (UGC) website critically depends on the participation and effort of its content contributors. In this paper, we study the contributor motivation problem from a firm's perspective. Drawing on the behavioral economics literature, we develop a unified...