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The conditional enjoyment-enhancing effect of shipping box aesthetics
Schnurr, Benedikt; Wetzels, Martin - In: Journal of retailing and consumer services 57 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012305268
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Special issue on critical issues in industrial and business-to-business services
O'Cass, Aron; Wetzels, Martin - In: Industrial marketing management : the international … 78 (2019), pp. 1-5
Persistent link: https://www.econbiz.de/10012026074
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Patterns in motion : how visual patterns in ads affect product evaluations
Farace, Stefania; Roggeveen, Anne; Ordenes, Francisco … - In: Journal of advertising 49 (2020) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10012201574
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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania; Laer, Tom van; Ruyter, Ko de; … - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
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A systematic and visual overview of 25 years of the Journal of Service Research : the journey continues
Wetzels, Martin; Grewal, Dhruv; Wetzels, Ruud - In: Journal of service research 26 (2023) 4, pp. 479-492
Persistent link: https://www.econbiz.de/10014580286
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Moving service research forward
Huang, Ming-Hui; Malthouse, Edward; Noble, Stephanie; … - In: Journal of service research 24 (2021) 4, pp. 459-461
Persistent link: https://www.econbiz.de/10012662578
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Perceived omnichannel customer experience (OCX) : concept, measurement, and impact
Rahman, Syed Mahmudur; Carlson, Jamie; Gudergan, Siegfried - In: Journal of retailing 98 (2022) 4, pp. 611-632
Persistent link: https://www.econbiz.de/10013535715
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There is a secret to success : Linking customer experience management practices to profitability
Wetzels, Ruud W. H.; Klaus, Philipp; Wetzels, Martin - In: Journal of retailing and consumer services 73 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014303332
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Behavioural effects of providing labour market information to students : evidence from an eye-tracking pilot study
Fouarge, Didier; Steens, Sanne; Wetzels, Martin - 2024
Persistent link: https://www.econbiz.de/10014490831