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Display advertising : the role of context and advertising appeals from a resistance perspective

Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219

Persistent link: https://www.econbiz.de/10014521177

Behavioural effects of providing labour market information to students : evidence from an eye-tracking pilot study

Fouarge, Didier; Steens, Sanne; Wetzels, Martin - 2024

Persistent link: https://www.econbiz.de/10014490831

How communications by AI-enabled voice assistants impact the customer journey

Grewal, Dhruv; Guha, Abhijit; Schweiger, Elisa; Ludwig, … - In: Journal of service management 33 (2022) 4/5, pp. 705-720

Persistent link: https://www.econbiz.de/10013325748

Narrate, act, and resonate to tell a visual story : a systematic review of how images transport viewers

Nikulina, Olesia; Riel, Allard C. R. van; Lemmink, Jos; … - In: Journal of advertising 53 (2024) 4, pp. 605-625

Persistent link: https://www.econbiz.de/10015050210

Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness

Aguirre, Elizabeth; Mahr, Dominik; Grewal, Dhruv; … - In: Journal of retailing 91 (2015) 1, pp. 34-49

Persistent link: https://www.econbiz.de/10010500763

Künstliche Intelligenz im Marketing

Seiler, Roger; Klaas, Michael; Hari, Jürg - In: Marketing Review St.Gallen 36 (2019) 1, pp. 66-75

Künstliche Intelligenz (KI) schlägt die Menschliche beim Schach und inzwischen auch bei Spielen, bei denen Intuition gefragt ist (das Spiel Go). Mit KI können Marketingaufgaben automatisiert werden, beispielsweise Inhalte generiert und Chatbots implementiert werden. Daten vorausgesetzt,...

Persistent link: https://www.econbiz.de/10014337511

Big Data im Marketing

Klaas, Michael; Ackermann, Kurt Alexander; Fleiß, Jürgen - In: Wandel gestalten : Beiträge der Managementforschung zu …, (pp. 211-227). 2019

Persistent link: https://www.econbiz.de/10012229519

Künstliche Intelligenz im Marketing

Seiler, Roger; Klaas, Michael; Hari, Jürg - In: Marketing review St. Gallen : Marketingfachzeitschrift … 36 (2019) 1, pp. 66-75

Persistent link: https://www.econbiz.de/10012010902

Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis

Rüeger, Brian (ed.); Hannich, Frank M. (ed.); … - 2018

Persistent link: https://www.econbiz.de/10011841886

Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond : an integrative framework and research agenda

Odekerken-Schröder, Gaby; Mele, Cristina; Russo-Spena, … - In: Journal of Service Management 31 (2020) 6, pp. 1149-1162

Purpose: Loneliness and isolation are on the rise, globally threatening the well-being across age groups; global social distancing measures during the COVID-19 crisis have intensified this so-called “loneliness virus”. The purpose of this paper is to develop an integrative framework and...

Persistent link: https://www.econbiz.de/10012278713