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Seeing eye to eye : social augmented reality and shared decision making in the marketplace
Hilken, Tim; Keeling, Debbie I.; Ruyter, Ko de; Mahr, … - In: Journal of the Academy of Marketing Science 48 (2020) 2, pp. 143-164
Persistent link: https://www.econbiz.de/10012290938
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The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
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Seeing with the customer's eye : exploring the challenges and opportunities of ar advertising
Ruyter, Ko de; Heller, Jonas; Hilken, Tim; Chylinski, … - In: Journal of advertising 49 (2020) 2, pp. 109-124
Persistent link: https://www.econbiz.de/10012260440
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Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
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"Deal with it" : how coping with e-service innovation affects the customer experience
Ciuchita, Robert; Mahr, Dominik; Odekerken-Schröder, Gaby - In: Journal of business research : JBR 103 (2019), pp. 130-141
Persistent link: https://www.econbiz.de/10012104123
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Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik - In: Psychology & marketing 35 (2018) 9, pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
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Touching the untouchable : exploring multi-sensory augmented reality in the context of online retailing
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 4, pp. 219-234
Persistent link: https://www.econbiz.de/10012154094
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Augmenting the eye of the beholder : exploring the strategic potential of augmented reality to enhance online service experiences
Hilken, Tim; Ruyter, Ko de; Chylinski, Mathew; Mahr, Dominik - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 884-905
Persistent link: https://www.econbiz.de/10011779543
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Tangible service automation : decomposing the technology-enabled engagement process (TEEP) for augmented reality
Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; … - In: Journal of service research 24 (2021) 1, pp. 84-103
Persistent link: https://www.econbiz.de/10012426764
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Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, … - In: Australasian marketing journal 28 (2020) 4, pp. 374-384
Persistent link: https://www.econbiz.de/10012429505