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Effects of brand experience on brand loyalty in fashion retail business

Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88

Persistent link: https://www.econbiz.de/10011647750

Brand experience and brand loyalty : a literature review

Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86

Persistent link: https://www.econbiz.de/10011342823

Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market

Kim, Soon-Ho; Kim, Min-Seong; Holland, Stephen; … - In: Journal of hospitality & tourism research : JHTR ; the … 45 (2021) 3, pp. 423-446

Persistent link: https://www.econbiz.de/10012483371

Relationship between brand experience and brand loyalty, mediators : satisfaction and brand trust : a conceptual framework

Ramakrishnan, Ruchika - In: Business analyst : a refereed journal of Shri Ram … 42 (2021) 2, pp. 25-42

Persistent link: https://www.econbiz.de/10013465086

Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women

Nim, Dheeraj; Jaggi, Shamily; Gursimranjit Singh - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 200-216

Persistent link: https://www.econbiz.de/10014318190

Customer engagement with tourism brands : scale development and validation

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley - In: Journal of hospitality & tourism research : JHTR ; the … 38 (2014) 3, pp. 304-329

Persistent link: https://www.econbiz.de/10010398802

The role of customer engagement in building consumer loyalty to tourism brands

So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of travel research : a quarterly publication of … 55 (2016) 1, pp. 64-78

Persistent link: https://www.econbiz.de/10011427743

Effect of digital brand experience on luxury fashion brand authenticity, attachment and loyalty

Lin, Fan-Lu; Ku, Te-Hsing - In: South African journal of business management 54 (2023) 1, pp. 1-8

Purpose: The visual storytelling feature of Instagram provides luxury fashion brands with an appropriate platform to enhance their online presence and identity to build a greater connection with their audiences. This paper aims to examine how digital brand experiences on social media influence...

Persistent link: https://www.econbiz.de/10014536023

The influences of brand benefits on brand loyalty : intermediate mechanisms

Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160

Persistent link: https://www.econbiz.de/10011479155

The moderator role of brand awareness and brand loyalty on consumers' online impulse buying behavior

Yiğit, Melis Kaytaz; Tığlı, Mehmet - 2018

Persistent link: https://www.econbiz.de/10011883916