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prices for unfamiliar food with a high functional risk. This paper describes how Pay-What-You-Want (PWYW), a new pricing …
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Pay-What-You-Want (PWYW) pricing schemes are becoming increasingly popular in a wide range of industries. We develop a …
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We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory … the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies … on the long-term effects of PWYW pricing. …
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Individual decision-making in Pay-What-You-Want settings is prone to social influence. Es pecially payment observability and the social relationship with other buyers during the payment decision are two important components of social influence. In practical applications of Pay-What-You-Want both...
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Pay-What-You-Want (PWYW) pricing schemes are popular in certain industries and not others. We model the seller's choice … of pricing scheme under various market structures assuming consumers share their surplus. We show that the profitability …
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sensitive to framing, we vary the pricing mechanism's name in a between-subjects one-factorial design with four factor levels …
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