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Understanding the role of brand salience in brand choice decisions in the charity sector

Ngo, Liem Viet; Gregory, Gary; Miller, Ryan; Lu, Lu - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 258-270

Persistent link: https://www.econbiz.de/10013384444

Impacts of crisis emotions on negative word-of-mouth and behavioural intention : evidence from a milk crisis

Oanh Dinh Yen Nguyen; Lee, Jenny; Ngo, Liem Viet; Tran … - In: The journal of product & brand management 31 (2022) 4, pp. 536-550

Persistent link: https://www.econbiz.de/10013393658

Hubristic pride & prejudice : the effects of hubristic pride on negative word-of-mouth

Septianto, Felix; Northey, Gavin; Chiew, Tung Moi; Ngo, … - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 621-643

Persistent link: https://www.econbiz.de/10012494707

A collision of strategic orientations : entrepreneurial orientation and customer relationship orientation in a collectivist cultural context

Ngo, Liem Viet; Shinkle, George A.; Patterson, Paul G. - In: Australian journal of management 49 (2024) 2, pp. 272-289

Persistent link: https://www.econbiz.de/10014578067

Reimagining how meaningfulness can be reconciled with marketing

Ngo, Liem Viet; Bagozzi, Richard P. - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10014584809

The Satisfaction of Corporate Customer at Agribank in Ho Chi Minh City

Huy, Nguyen Quoc; Cuong, Pham Hung - In: Applied Economics and Finance 2 (2015) 2, pp. 19-22

In this paper, the authors use analytical method of explore factor analysis to determining factors that are components of the corporate customer satisfaction in Ho Chi Minh City (HCMC). This paper conducted during the period from March 2012 to December 2014. The exploratory factor analysis...

Persistent link: https://www.econbiz.de/10011273151

Human resource slack, sustainable innovation, and environmental performance of small and medium‐sized enterprises in sub‐Saharan Africa

Adomako, Samuel; Nguyen, Nguyen Phong - In: Business Strategy and the Environment 29 (2020) 8, pp. 2984-2994

Persistent link: https://www.econbiz.de/10012272645

Interfirm collaboration and corporate social responsibility expenditure in turbulent environments : The moderating role of entrepreneurial orientation

Adomako, Samuel; Nguyen, Nguyen Phong - In: Corporate Social Responsibility and Environmental Management 27 (2020) 6, pp. 2668-2678

Persistent link: https://www.econbiz.de/10012272915

Marketing bank services to financially vulnerable customers : evidence from an emerging economy

Mogaji, Emmanuel; Adeola, Ogechi; Hinson, Robert Ebo; … - In: International Journal of Bank Marketing 39 (2021) 3, pp. 402-428

Purpose: This study aims to explore how banks in Nigeria are marketing financial services to financially vulnerable customers. Design/methodology/approach: A multiple case study research strategy was used to analyse three commercial banks and two microfinance banks. Data were collected using...

Persistent link: https://www.econbiz.de/10012539694

Effects of leadership and accounting capacity on accountability through the quality of financial reporting by public organisations in Vietnam

Tran, Yen Thi; Nguyen, Nguyen Phong; Hoang, Trang Cam - In: Journal of Asia Business Studies 15 (2021) 3, pp. 484-502

Purpose: By drawing on the institutional theory and contingency theory, this study aims to examine the effects of leadership and accounting capacity on the quality of financial reporting and accountability of public organisations in Vietnam. Furthermore, this paper is to determine the impact of...

Persistent link: https://www.econbiz.de/10012540491