Narrow search
Showing 1 - 10 of 211,157
Cover Image
The effect of brand image, brand love on brand commitment and positive word-of-mouth
Tri Cuong Dam - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 449-457
Persistent link: https://www.econbiz.de/10012671755
Cover Image
Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Kumar, Vikas; Kaushal, Vikrant - In: Journal of retailing and consumer services 61 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012581919
Cover Image
How does brand innovativeness affect brand loyalty?
Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Cover Image
Consumer perceived brand innovativeness : conceptualization and operationalization
Shams, Rahil; Alpert, Frank; Brown, Mark - In: European journal of marketing : EJM 49 (2015) 9/10, pp. 1589-1615
Persistent link: https://www.econbiz.de/10011409511
Cover Image
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil; Brown, Mark; Alpert, Frank - In: Journal of customer behaviour 16 (2017) 2, pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Cover Image
Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
Cover Image
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
Cover Image
The effect of Electronic Word-Of-Mouth (EWOM) on brand im-age and purchase intention : a conceptual paper
Al Halbusi, Hussam; Shehnaz Tehseen - In: SocioEconomic challenges : SEC 2 (2018) 3, pp. 83-94
Persistent link: https://www.econbiz.de/10012034774
Cover Image
The effects of brand hypocrisy on consumer evaluations and behaviors : moderating role of nutrition consciousness
Erol, Fuat - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 133-151
and lead to negative evaluations. Accusations of hypocrisy can also result in negative behavioral outcomes, such as brand … consciousness. Therefore, this study aims to explore the serial mediating effect of brand image and brand evaluations of the effect … of the brand (mission) hypocrisy on both brand distance and nWOM, and the moderating role of nutrition consciousness on …
Persistent link: https://www.econbiz.de/10014534727
Cover Image
Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224
Persistent link: https://www.econbiz.de/10013093338