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Can negative word-of-mouth have any impact on brand sustainability?
Kakalejcik, Lukas; Fedorko, Richard; Gavurova, Beata; … - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 212-224
Persistent link: https://www.econbiz.de/10013093338
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung; Wu, Luorong; Xiong, Lina; King, Ceridwyn - In: Journal of travel research : a quarterly publication of … 57 (2018) 6, pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
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Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
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Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan; Sreejesh, S. - In: The journal of product & brand management 23 (2014) 1, pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
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Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee; Tang, Liang; Fiore, Ann Marie - In: International journal of hospitality management 36 (2014), pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
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On brands and word of mouth
Lovett, Mitchell J.; Peres, Renana; Shachar, Ron - In: Journal of marketing research : JMR 50 (2013) 4, pp. 427-444
Persistent link: https://www.econbiz.de/10009786188
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Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel; Díaz García, Estrella - In: The journal of brand management : an international journal 21 (2014) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10010347450