Narrow search
Showing 61 - 70 of 211,158
Cover Image
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus; Liang, Sai; Law, Chun Hung Roberts; … - In: International journal of hospitality management 77 (2019), pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Cover Image
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.; Peres, Renana; Xu, Linli - In: Quantitative marketing and economics : QME 17 (2019) 3, pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Cover Image
The five types of brand hate : how they affect consumer behavior
Fetscherin, Marc - In: Journal of business research : JBR 101 (2019), pp. 116-127
Persistent link: https://www.econbiz.de/10012103220
Cover Image
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Cover Image
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice - In: Ethics, social responsibility and sustainability in …, (pp. 45-63). 2019
Persistent link: https://www.econbiz.de/10012104159
Cover Image
Capturing dynamics in the value for brand recommendations from word-of-mouth conversations
Luo, Anita; Baker, Andrew M.; Donthu, Naveen - In: Journal of business research : JBR 104 (2019), pp. 247-260
Persistent link: https://www.econbiz.de/10012105018
Cover Image
Antecedents of WOM : product appraisal and brand relationship as drivers of customer referral dimensions
Reckmann, Tobias; Teichert, Thorsten - In: Marketing : ZFP ; journal of research and management 41 (2019) 1, pp. 50-66
Persistent link: https://www.econbiz.de/10012004777
Cover Image
Exploring brand strength's nomological net and its dimensional dynamics
Wymer, Walter; Casidy, Riza - In: Journal of retailing and consumer services 49 (2019), pp. 11-22
Persistent link: https://www.econbiz.de/10012025823
Cover Image
Trust and commitment within a virtual brand community : the mediating role of brand relationship quality
Akrout, Houcine; Nagy, Gábor - In: Information & management : the internat. journal of … 55 (2018) 8, pp. 939-955
Persistent link: https://www.econbiz.de/10011946998
Cover Image
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa; Martinez, Luisa M.; Martinez, Luis F. - In: Journal of retailing and consumer services 43 (2018), pp. 234-241
Persistent link: https://www.econbiz.de/10011883208