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The influence of brand experience on satisfaction, uncertainty and brand loyalty : a focus on the golf club industry
Chung, Mi Ryoung; Welty Peachey, Jon - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 154-170
Persistent link: https://www.econbiz.de/10013274348
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Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study
Olaoke, Ridhwan O.; Baylghomog, Steven W.; Tümer, Mustafa - In: The journal of brand management : an international journal 28 (2021) 6, pp. 643-656
Persistent link: https://www.econbiz.de/10012792877
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Responsible and active brand personality : on the relationships with brand experience and key relationship constructs
Japutra, Arnold; Molinillo, Sebastian - In: Journal of business research : JBR 99 (2019), pp. 464-471
Persistent link: https://www.econbiz.de/10012023686
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Are brand experience and brand loyalty different in product and service brands?
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 38 (2017/2018) 2, pp. 91-101
Persistent link: https://www.econbiz.de/10012213026
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The role of customer brand engagement and brand experience in online banking
Khan, Imran; Rahman, Zillur; Fatma, Mobin - In: The international journal of bank marketing : IJBM 34 (2016) 7, pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
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Impact of brand experience on loyalty
Ong, Chuan Huat; Lee, Heng Wei; Thurasamy Ramayah - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 755-774
Persistent link: https://www.econbiz.de/10011957157
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Human baristas and robot baristas : how does brand experience affect brand satisfaction, brand attitude, brand attachment, and brand loyalty?
Hwang, Jinsoo; Choe, Ja Young; Kim, Heather Markham; … - In: International journal of hospitality management 99 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10013327964
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How brand experience, satisfaction, trust, and commitment affect loyalty : a reexamination and reconciliation
Liang, Beichen - In: Italian journal of marketing : ITJM 2022 (2022) 2, pp. 203-231
Persistent link: https://www.econbiz.de/10013277056
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The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem; Özbek, Oğuz - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
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How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng; Ryu, Kisang - In: Journal of travel and tourism marketing 40 (2023) 5, pp. 434-451
Persistent link: https://www.econbiz.de/10014369822