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The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf; Schmitt, Bernd; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
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Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko; Schmitt, Bernd; Zarantonello, Lia - In: Journal of marketing 73 (2009) 3, pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
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Consumer cognition across cultures
Schmitt, Bernd; Tavassoli, Nader T. - In: The SAGE handbook of international marketing, (pp. 73-90). 2009
Persistent link: https://www.econbiz.de/10003792065
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Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia; Schmitt, Bernd - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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Creating local brands in multilingual international markets
Zhang, Shi; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924159
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Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.; Cote, Joseph A.; Siew Meng Leong; … - 2010
Persistent link: https://www.econbiz.de/10003924183
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924419
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Selecting the right brand name : an examination of tacit and explicit linguistic knowledge in name translations
Schmitt, Bernd; Zhang, Shi - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 655-665
Persistent link: https://www.econbiz.de/10009576048
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How does perceived firm innovativeness affect the consumer?
Kunz, Werner; Schmitt, Bernd; Meyer, Anton - In: Journal of business research : JBR 64 (2011) 8, pp. 816-822
Persistent link: https://www.econbiz.de/10009229005