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Purpose – This article aims to review the technological and socio‐economic conditions which will influence the development of the mobile search market. Design/methodology/approach – An expert workshop with academics, industry representatives and market analysts was organised to discuss and...
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Private brands are those manufactured or provided by one company for offer under another company's brand. They are often positioned as lower-price alternatives to national brands, and they are helping retailers to build sustainable relationships with their customers. The objective of this...
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