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Effects of perceived product similarity and ad claims on brand responses in comparative advertising
Pornpitakpan, Chanthika; Yuan, Yizhou - In: Asia Pacific journal of marketing and logistics 27 (2015) 4, pp. 535-558
Persistent link: https://www.econbiz.de/10011456449
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The effect of salespersons' retail service quality and consumers' mood on impulse buying
Pornpitakpan, Chanthika; Yuan, Yizhou; Han, Jie Hui - In: Australasian marketing journal 25 (2017) 1, pp. 2-11
Persistent link: https://www.econbiz.de/10011782224
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Cross-cultural generalization of the effect of option choice framing on product option choices
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 342-354
Persistent link: https://www.econbiz.de/10003883513
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How package sizes, fill amounts, and unit costs influence product usage amounts
Pornpitakpan, Chanthika - In: Journal of global marketing 23 (2010) 4, pp. 275-287
Persistent link: https://www.econbiz.de/10008701392
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The effect of option choice reversibility on product option choices and regrets
Pornpitakpan, Chanthika - In: Asia Pacific journal of marketing and logistics 22 (2010) 4, pp. 545-553
Persistent link: https://www.econbiz.de/10008738299
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The effect of optic choice framing on short-term regret from actions/inactions : implications for marketing strategies
Pornpitakpan, Chanthika - In: Australasian marketing journal 18 (2010) 3, pp. 132-137
Persistent link: https://www.econbiz.de/10008653818
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Trade in Thailand : a three-way cultural comparison
Pornpitakpan, Chanthika - In: Business horizons 43 (2000) 2, pp. 61-70
Persistent link: https://www.econbiz.de/10001496431
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A critical review of classical conditioning effects on consumer behavior
Pornpitakpan, Chanthika - In: Australasian marketing journal 20 (2012) 4, pp. 282-296
Persistent link: https://www.econbiz.de/10009655666
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The effect of message appeals and unrealistic optimism on purchase intentions : the case of heart-disease prevention pills
Pornpitakpan, Chanthika; Green, Robert T. - In: Asia Pacific journal of marketing and logistics 22 (2010) 3, pp. 372-396
Persistent link: https://www.econbiz.de/10008701736
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The effect of culture and salespersons' retail service quality on impulse buying
Pornpitakpan, Chanthika; Han, Jie Hui - In: Australasian marketing journal 21 (2013) 2, pp. 85-93
Persistent link: https://www.econbiz.de/10009745869