Huy Tuu, Ho; Ottar Olsen, Svein - In: Asia Pacific Journal of Marketing and Logistics 21 (2009) 4, pp. 521-536
Purpose – The purpose of this paper is to test the relationships among perceived risk, consumer satisfaction and repurchase loyalty, and to explore the moderating role of knowledge on the relationship between these constructs. Design/methodology/approach – The results are based on a...