Purpose – The purpose of this paper is to test the relationships among perceived risk, consumer satisfaction and repurchase loyalty, and to explore the moderating role of knowledge on the relationship between these constructs. Design/methodology/approach – The results are based on a...

Purpose – The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction‐purchase intention relationship in the context of a new product evaluation. Design/methodology/approach – This study uses a 2×2 factorial design with 120...

Purpose – This study aims to discuss and test the combined role of perceived risk, objective knowledge and certainty as moderators in the satisfaction‐loyalty relationship. Design/methodology/approach – The authors use survey data of 387 Vietnamese consumers in a food context. A structural...