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Strategic corporate brand alignment: Perspectives from identity based views of corporate brands
Balmer, John M.T. - In: European journal of marketing : EJM 46 (2012) 7, pp. 1064-1093
Persistent link: https://www.econbiz.de/10009993588
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A grounded theory of the corporate identity and corporate strategy dynamic: A corporate marketing perspective
He, Hong-Wei; Balmer, John M.T. - In: European journal of marketing : EJM 47 (2013) 3, pp. 401-430
Persistent link: https://www.econbiz.de/10010099461
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Corporate heritage, corporate heritage marketing, and total corporate heritage communications: What are they? What of them?
Balmer, John M.T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 290-326
Persistent link: https://www.econbiz.de/10010166364
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Corporate heritage brands: Mead's theory of the past
Hudson, Bradford T.; Balmer, John M.T. - In: Corporate communications : an international journal 18 (2013) 3, pp. 347-361
Persistent link: https://www.econbiz.de/10010166366
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Corporate communication and corporate marketing: Their nature, histories, differences and similarities
Illia, Laura; Balmer, John M.T. - In: Corporate communications : an international journal 17 (2012) 4, pp. 415-434
Persistent link: https://www.econbiz.de/10010034675
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The Acid Test of Corporate Identity Management
Balmer, John M.T.; Soenen, Guillaume B. - In: Journal of marketing management : MM 15 (1999) 1-3, pp. 69-92
Persistent link: https://www.econbiz.de/10006990001
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Corporate Identity and the Advent of Corporate Marketing
Balmer, John M.T. - In: Journal of marketing management : MM 14 (1998) 8, pp. 963-996
Persistent link: https://www.econbiz.de/10006990870
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Corporate Identity and the Advent of Corporate Marketing
Balmer, John M.T. - In: Journal of marketing management : MM 19980, pp. 963-996
Persistent link: https://www.econbiz.de/10007019381
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Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
Balmer, John M.T. - In: European journal of marketing : EJM 42 (2008) 9, pp. 879-906
Persistent link: https://www.econbiz.de/10008099729
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Of Identities Lost and Found
Balmer, John M.T. - In: International studies of management and organization 32 (2002) 3, pp. 10-27
Persistent link: https://www.econbiz.de/10006764658