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Using single-item measures for construct measurement in management research : conceptual issues and application guidelines
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10003821630
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
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Customer-perceived positioning effectiveness : conceptualization, operationalization, and implications for new product managers
Fuchs, Christoph; Diamantopoulos, Adamantios - In: The journal of product innovation management : an … 29 (2012) 2, pp. 229-244
Persistent link: https://www.econbiz.de/10009504623
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Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
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Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Quantitative marketing and marketing management : …, (pp. 325-351). 2012
Persistent link: https://www.econbiz.de/10009621751
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Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11, pp. 1763-1787
Persistent link: https://www.econbiz.de/10008720168
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Using single-item measures for construct measurement in management research
Fuchs, Christoph; Diamantopoulos, Adamantios - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 195-210
Persistent link: https://www.econbiz.de/10008238690
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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-450
Persistent link: https://www.econbiz.de/10009845004
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Es geht um den Erhalt des Solidarsystems schlechthin
Fuchs, Christoph - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 76 (1996) 9, pp. 458-460
Persistent link: https://www.econbiz.de/10011370537
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IT steigert die Supply-Chain-Leistung - immer?
Fuchs, Christoph - In: HMD : Praxis der Wirtschaftsinformatik 50 (2013) 294, pp. 107-114
Persistent link: https://www.econbiz.de/10010222467