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Psychological ownership and disownership in reward-based crowdfunding
Nesij Huvaj, M.; Darmody, Aron; Smith, Robert S. - In: Journal of business research : JBR 158 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014280505
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The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan; Kamasak, Rifat; Yalcinkaya, Baris - In: Analytics Enabled Decision Making, (pp. 245-264). 2023
Persistent link: https://www.econbiz.de/10014302901
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Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha; Sharma, Devika Rani; Kaushal, Vaishali - In: Qualitative market research : an international journal 26 (2023) 4, pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
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Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun; He, Siying; Hu, Yanghong; Chen, Jiawen; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 9, pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
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Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li; Benckendorff, Pierre; Hughes, Karen - In: Journal of business research : JBR 167 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
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How does Snapp interact with customers? : investigating customer engagement solutions in Snapp's digital organisation with netnography method
Rastgar, Abbas Ali; Asgharinajib, Maryam; Alipour, Sima - In: International journal of business information systems : … 42 (2023) 3/4, pp. 331-348
Persistent link: https://www.econbiz.de/10014287192
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Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospi...
Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023
Persistent link: https://www.econbiz.de/10014287208
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Discursive interactions shaping online brand communities' social dynamics
Moura Lima, Vitor; Pessôa, Luís Alexandre Grubits de Paula - In: Qualitative market research : an international journal 26 (2023) 3, pp. 232-246
Persistent link: https://www.econbiz.de/10014292084
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The development and validation of a scale to measure perceived value of mobile commerce (MVAL-SCALE)
Omkar Dastane; Goi, Chai Lee; Rabbanee, Fazlul - In: Journal of retailing and consumer services 71 (2023), pp. 1-21
Persistent link: https://www.econbiz.de/10014265704
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Non-dyadic human-robot interactions and online brand communities
Lima, Vitor; Zanini, Marco Tulio; Irigaray, Hélio … - In: Marketing intelligence & planning 40 (2022) 6, pp. 724-737
Persistent link: https://www.econbiz.de/10013393525