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Effects of discount framing in comparative price advertising

McKechnie, Sally; Devlin, James; Ennew, Christine; … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1501-1522

consumers' perceptions of a retail price promotion in a low‐price and a high‐price product context. Findings – The effects of …

Persistent link: https://www.econbiz.de/10014722865

Customer influence value and purchase acceleration in new product diffusion

Ho, Teck-Hua; Li, Shan; Park, So-eun; Shen, Zuo-Jun - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 236-256

Persistent link: https://www.econbiz.de/10009548700

Model for measuring customer loyalty towards a service provider

Skačkauskienė, Ilona; Vilkaitė-Vaitonė, Neringa; … - In: Journal of business economics and management 16 (2015) 6, pp. 1185-1200

Persistent link: https://www.econbiz.de/10011421758

People Buy Brands Not Companies

Borrieci, Ronald N. - In: Journal of Product & Brand Management 19 (2010) 7, pp. 518-519

Persistent link: https://www.econbiz.de/10014896198

Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades

Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184

Persistent link: https://www.econbiz.de/10011505004

Media influence, fashion, and shopping : a gender perspective

Shepard, Arlesa; Pookulangara, Sanjukta; Kinley, Tammy R.; … - In: Journal of fashion marketing and management 20 (2016) 1, pp. 4-18

Persistent link: https://www.econbiz.de/10011575244

The heterogeneous effect of WOM on product sales: why the effect of WOM valence is mixed?

Yang, Joonhyuk; Kim, Wonjoon; Amblee, Naveen; Jeong, … - In: European Journal of Marketing 46 (2012) 11/12, pp. 1523-1538

Purpose – Previous literature on WOM has consistent findings on the positive and significant effect of WOM volume on product sales, but the literature on WOM valence has been mixed. In this study, the authors aim to explain the reason for the mixed effect of WOM valence on product sales by...

Persistent link: https://www.econbiz.de/10014722866

Consumer evaluations of sales promotion: the effect on brand choice

Alvarez Alvarez, Begoña; Vázquez Casielles, Rodolfo - In: European Journal of Marketing 39 (2005) 1/2, pp. 54-70

Purpose – This study evidences the influence that sales promotion has on brand choice behaviour. Establishments wish to …, reference price, losses and gains, and the different types or techniques of sales promotion. With the aim of obtaining the …. Promotion is a tool that can help manufacturers and/or retailers in the achievement of their objectives (try the brand, help to …

Persistent link: https://www.econbiz.de/10014722226

Direct‐to‐consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions

Singh, Tanuja; Smith, Donnavieve - In: Journal of Consumer Marketing 22 (2005) 7, pp. 369-378

Purpose – To determine whether direct‐to‐consumer prescription drug advertising influences consumers' behavioral intentions. Design/methodology/approach – Gathered data from 288 respondents using a pencil and paper mail survey. Respondents were asked about their knowledge and behavior...

Persistent link: https://www.econbiz.de/10014848492

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Gamliel, Eyal; Herstein, Ram - In: Journal of Consumer Marketing 28 (2011) 2, pp. 152-158

Purpose – This paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers … implications – If future research confirms the predictions of prospect theory, then retailers would improve their price promotion …

Persistent link: https://www.econbiz.de/10014848872

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