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Food retail buyer behaviour in the People's Republic of China: a grounded theory model

Sternquist, Brenda; Chen, Zhengyi - In: Qualitative market research : an international journal 9 (2006) 3, pp. 243-265

Persistent link: https://www.econbiz.de/10007276844

Retailers' foreign market entry decisions: An institutional perspective

Huang, Ying; Sternquist, Brenda - In: International Business Review 16 (2007) 5, pp. 613-629

Institutional theory emphasizes the relationship between organizations and the environment. Institutions consist of political, cognitive and sociological elements that form the external and internal environment of a firm. Both external and internal environments affect firm decisions and...

Persistent link: https://www.econbiz.de/10009213019

Group Identification: The Influence of Group Membership on Retail Hardware Cooperative Members' Perceptions

McClintock Stoel, Leslie; Sternquist, Brenda - In: Journal of small business management : JSBM ; a joint … 42 (2004) 2, pp. 155-173

Persistent link: https://www.econbiz.de/10005928344

Effects of Community Characteristics, Business Environment, and Competitive Strategies on Rural Retail Business Performance

Kean, Rita; Gaskill, LuAnn; Leistritz, Larry; Jasper, … - In: Journal of small business management : JSBM ; a joint … 36 (1998) 2, pp. 45-57

Persistent link: https://www.econbiz.de/10005976822

Taiwanese Consumers' Perceptions of Product Information Cues: Country of Origin and Store Prestige

Lin, Li-Wen; Sternquist, Brenda - In: European journal of marketing : EJM 28 (1994) 1, pp. 5-18

Persistent link: https://www.econbiz.de/10006104788

Price as Hedonic Shopping

Jin, Byouncho; Sternquist, Brenda; Koh, Aeran - In: Family and consumer sciences research journal 31 (2003) 4, pp. 378-402

Persistent link: https://www.econbiz.de/10006613346

Channel relationship factors in cross-cultural contexts: Antecedents of satisfaction in a retail setting

Runyan, Rodney C.; Sternquist, Brenda; Chung, Jae-Eun - In: Journal of business research : JBR 63 (2010) 11, pp. 1186-1196

Persistent link: https://www.econbiz.de/10008640040

The impact of market orientation on Chinese retailers' channel relationships

Chung, Jae-Eun; Huang, Ying; Jin, Byoungho; Sternquist, … - In: The journal of business & industrial marketing 26 (2011) 1, pp. 14-26

Persistent link: https://www.econbiz.de/10008770280

Predicting market orientation: Chinese retailers in a transitional economy

Sternquist, Brenda; Huang, Ying; Chen, Zhengyi - In: International journal of retail & distribution management 38 (2010) 5, pp. 360-379

Persistent link: https://www.econbiz.de/10008406293

The use of buying committees by Chinese retailers: The effects of environment and strategy upon structure

Sternquist, Brenda; Runyan, Rodney C.; Chen, Zhengyi - In: Journal of retailing and consumer services 15 (2008) 2, pp. 93-103

Persistent link: https://www.econbiz.de/10007906041