Veale, Roberta - In: International Journal of Wine Business Research 20 (2008) 4, pp. 352-366
quality assessment for consumers, with COO also found to be a strong influence. This is in spite of varying knowledge and self … self‐confidence to moderate consumer reliance on price and country of origin (COO) when evaluating wine quality, when all … perceptions of wine quality than taste, irrespective of knowledge (objective or subjective) or self‐confidence levels. Reliance …