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Numerous studies have demonstrated negative US consumer bias towards products originating in foreign countries, especially developing countries. Replicates and extends a study of origin bias in which products were identified as originating in regions rather than specific countries. Identical...
Persistent link: https://www.econbiz.de/10014827659
(patriotism, economy/jobs) rather than product‐related issues such as quality. Furthermore, when consumers see the phrase “made in …A sample of 400 consumers in a mall intercept copy test were shown one of four print advertisements for two consumer …
Persistent link: https://www.econbiz.de/10014827697
analysis of data indicates that consumers’ perceptions of new products from a given country are related to the image they hold …
Persistent link: https://www.econbiz.de/10014827731
Investigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and post‐experimental inquiry. The results converge in their support of the plausibility of demand artefacts in the...
Persistent link: https://www.econbiz.de/10014827757
/service and country of origin. The country of origin may be an important element in the perceptions consumers have of products and …
Persistent link: https://www.econbiz.de/10014946618
Persistent link: https://www.econbiz.de/10008907875
This thesis is about consumer acceptance of products consisting of materials which are based on renewable resources. The focus is on wood-based materials, including solid wood but also by-products and wood waste, as only the combination of these materials facilitates resource efficiency. The...
Persistent link: https://www.econbiz.de/10011309261
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An overwhelming majority of consumers have stated that their product purchase decisions are, at least in part … messages to influence consumers′ attitudes toward the corporation and the corporation′s products.  …
Persistent link: https://www.econbiz.de/10014849101