revealed some salient characteristics of Chinese consumers buying behaviour associated with Chinese culture. When the Chinese …

Purpose – This study aims to examine animosity's role in determining consumers' product choices. Considerable research … attention has been devoted to studying the relationship between animosity and consumers' willingness to buy foreign products …. Few studies, however, have considered that individual consumers may harbor varying degrees of animosity toward different …

and reduce quality uncertainty faced by consumers, as well as from a regulatory point of view. This article focuses on … quality marks, are found to be more appealing to consumers in general than origin labeling, and the latter more than … whether and to what extent origin, quality and traceability labeling is an appropriate way to differentiate food products. The …

– International marketers must carefully consider the quality, brand and COO information carefully when marketing to consumers of … respect to international brand names, COO and intrinsic quality differences. Design/methodology/approach – Within subject … as a product with strong COO effects supported this argument. Experts or highly knowledgeable consumers were found to use …

cues, on consumer evaluations of product quality when all intrinsic cues are experienced through sensory (taste) perception … to be the most important attribute contributing to perception of Brie quality, followed by fat content. COO also exerted … for respondent evaluation when objective product quality was manipulated to three differing levels. Research limitations …

awareness, brand associations, perceived quality and attitudinal brand loyalty. A doubly multivariate design was incorporated in … brand and product category. This impact of country of origin on brand equity occurred where consumers perceived substantive …