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Using Neural Network Analysis...
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Marketing
25
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11
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7
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Palmer, Adrian
112
Bejou, David
34
Koenig-Lewis, Nicole
17
O'Neill, Martin
10
Hartley, Bob
8
Wray, Barry
5
Bejou, Azam
4
Ackermann, Claire-Lise
3
Beggs, Rosalind
3
Hubbard, Susan
3
Iyer, Gopalkrishnan R.
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3
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Bejou, Azam M.
2
Charters, Steven
2
Gallagher, Damian
2
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2
Huo, Qunying
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Ingram, Thomas N.
2
Kanjilal, Debjani
2
Keiningham, Timothy
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Mathel, Virginie
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McCole, Patrick
2
Moll, Alexander
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O’Neill, Martin
2
Ponsonby, Sharon
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Rakowski, James P.
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Ting, Lucy
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Vichiengior, Tunyaporn
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Barrett, Shirley
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Bhatnagar, Namita
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Boissy, Stephanie
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1
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Journal of marketing management : MM
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12
Journal of Services Marketing
9
Tourism management : research, policies, practice
5
European Journal of Marketing
3
International Journal of Bank Marketing
3
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3
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2
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Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
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2
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2
CIM practice & revision kit / Professional certificate in marketing
1
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1
Destination branding : creating the unique destination proposition
1
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Going global: implementing international business operations
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ECONIS (ZBW)
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21
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20
RePEc
1
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71
The effects of residents' social identity and involvement on their advocacy of incoming tourism
Palmer, Adrian
;
Koenig-Lewis, Nicole
;
Jones, Lisa …
- In:
Tourism management : research, policies, practice
38
(
2013
),
pp. 142-151
Persistent link: https://www.econbiz.de/10009764363
Saved in:
72
The contribution of implicit cognition to the Theory of Reasoned Action Model : a study of food preferences
Ackermann, Claire-Lise
;
Palmer, Adrian
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 529-550
Persistent link: https://www.econbiz.de/10010376935
Saved in:
73
Brand identification in higher education : a conditional process analysis
Palmer, Adrian
;
Koenig-Lewis, Nicole
;
Asaad, Yousra
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3033-3040
Persistent link: https://www.econbiz.de/10011507901
Saved in:
74
On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens
;
Palmer, Adrian
- In:
The journal of applied business research
30
(
2014
)
6
,
pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
Saved in:
75
Festivals as agents for behaviour change : a study of food festival engagement and subsequent food choices
Organ, Kate
;
Koenig-Lewis, Nicole
;
Palmer, Adrian
; …
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 84-99
Persistent link: https://www.econbiz.de/10010508437
Saved in:
76
The effects of anticipatory emotions on service satisfaction and behavioral intention
Koenig-Lewis, Nicole
;
Palmer, Adrian
- In:
The journal of services marketing
28
(
2014
)
6
,
pp. 437-451
Persistent link: https://www.econbiz.de/10010434609
Saved in:
77
The effects of pre-enrolment emotions and peer group interaction on students' satisfaction
Palmer, Adrian
;
Koenig-Lewis, Nicole
- In:
Journal of marketing management : MM
27
(
2011
)
11/12
,
pp. 1208-1231
Persistent link: https://www.econbiz.de/10009387530
Saved in:
78
A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian
;
Ting, Lucy
;
Palmer, Adrian
- In:
The marketing review
8
(
2008
)
3
,
pp. 255-275
Persistent link: https://www.econbiz.de/10003760740
Saved in:
79
The business environment
Palmer, Adrian
;
Hartley, Bob
-
2006
-
5th. ed.
Persistent link: https://www.econbiz.de/10003171036
Saved in:
80
Yield management and trust: the effect of variable pricing on consumer trust in a restaurant brand
McMahon-Beattie, Una
;
Palmer, Adrian
;
McCole, Patrick
; …
- In:
The spread of yield management practices : the need for …
,
(pp. 55-64)
.
2005
Persistent link: https://www.econbiz.de/10003175706
Saved in:
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