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NBC-Universal uses a novel qualitative forecasting technique to predict adivertising demand
Bollapragada, Srinivas; Gupta, Salil; Hurwitz, Brett; … - In: Interfaces : the INFORMS journal on the practice of … 38 (2008) 2, pp. 103-111
Persistent link: https://www.econbiz.de/10003709844
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Reinforcement and low attention processing
Heath, Robert - In: The Sage handbook of advertising, (pp. 89-104). 2007
Persistent link: https://www.econbiz.de/10003570220
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Media analysis and decision making
Cannon, Hugh M. - In: Advertising theory, (pp. 313-336). 2012
Persistent link: https://www.econbiz.de/10009524034
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Fear advertisements : influencing consumers to make better health decisions
Krishen, Anjala Selena; Bui, M̃y - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10011546645
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Buyers' decisions in online social networks environment
Orzan, Gheorghe; Delcea, Camelia; Ioanas, Elisabeta; … - In: Journal of Eastern Europe research in business & … 2015 (2015), pp. 1-13
Persistent link: https://www.econbiz.de/10011503084
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Joint decision on pricing and advertising for competing retailers under emergency purchasing
Bin, Liu; Xindi, Ma; Rong, Zhang - In: Economic modelling 39 (2014), pp. 257-264
Persistent link: https://www.econbiz.de/10010421850
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Marketing communication strategies and consumer financial decision making : the role of national culture
Petersen, J. Andrew; Kushwaha, Tarun; Kumar, V. - In: Journal of marketing 79 (2015) 1, pp. 44-63
Persistent link: https://www.econbiz.de/10010502724
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"I'd like to be that attractive, but at least I'm smart" : how exposure to ideal advertising models motivates improved decision-making
Sobol, Kamila; Darke, Peter R. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 533-540
Persistent link: https://www.econbiz.de/10010410179
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Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.; Armstrong, Jon Scott - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
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Estimation uncertainty and optimal advertising decisions
Aykac, Ahmet (contributor) - In: Management science : journal of the Institute for … 35 (1989) 1, pp. 42-50
Persistent link: https://www.econbiz.de/10001066767