entangle in decision making with perceived brand differences. The paper discusses the influence of advertising, brand name …

decision‐making process such as product, country, consumer, market, advertisement and advertising medium. These issues are … discussed, systematised and analysed, and a model for advertising implications proposed.  …

Explores pricing and advertising in respect to how formal methods of research and analysis can help the pricing …

competition. Modern marketing increasingly uses branding as the means to increase sales and profit. Advertising as a part of the … an appropriate media combination for advertising, in the paper linear programming is used, particularly a special case of … to use advertising space (and type of advertising) based on the greatest possible number of potential users that can be …

, and creative staffs of several advertising agencies in an experimental simulation of an advertising copy meeting. We … significantly. For example, members of an advertising agency's account service or research departments are likely to favor the … impact on decision quality. In an experiment simulating an advertising copy meeting, we first solicited managers' private …