Narrow search
Showing 81 - 90 of 17,049
Cover Image
Consumer power : scale development and validation in consumer-firm relationship
Akhavannasab, Sanam; Dantas, Danilo C.; Senecal, Sylvain; … - In: European journal of marketing 56 (2022) 5, pp. 1337-1371
Persistent link: https://www.econbiz.de/10013350965
Cover Image
Consumer retention in two-wheeler industry : a moderated mediation model
Malhotra, Gunjan - In: Asia Pacific journal of marketing and logistics 34 (2022) 8, pp. 1681-1701
Persistent link: https://www.econbiz.de/10013391124
Cover Image
How does dataveillance drive consumer online payment resistance?
Shankar, Amit; Yadav, Rambalak; Behl, Abhishek; Gupta, … - In: Journal of consumer marketing 40 (2023) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10013536096
Cover Image
The effects of green consumer empowerment in advertising on corporate evaluations and purchase intention : the case of organic food
Yang, Xisi; Weber, Anja; Grimm, Anna-Katharina - In: Review of managerial science : RMS 16 (2022) 6, pp. 1877-1909
Persistent link: https://www.econbiz.de/10013457793
Cover Image
Does one rotten apple always spoil the barrel? : the role of perceptions of empowerment when consumers observe destructive others in online co-creation activities
Schweitzer, Fiona Maria; Mai, Robert - In: Journal of business research : JBR 152 (2022), pp. 436-446
Persistent link: https://www.econbiz.de/10013494003
Cover Image
Managing online anti-branding consumer behaviours : a multiple case study analysis in the Italian landscape
D’Arco, Mario; Marino, Vittoria - In: Advances in National Brand and Private Label Marketing …, (pp. 85-94). 2018
Persistent link: https://www.econbiz.de/10013277449
Cover Image
Exploring the (un)changing nature of cultural intermediaries in digitalised markets : insights from independent music
Collet, Boris; Rémy, Eric - In: Journal of marketing management : JMM ; journal of the … 39 (2023) 5/6, pp. 443-469
Persistent link: https://www.econbiz.de/10014299333
Cover Image
Prosumers' intention to co-create business value and the moderating role of digital media usage
Chatterjee, Sheshadri; Mariani, Marcello M.; Wamba, … - In: Journal of business research : JBR 163 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303697
Cover Image
Consumers, Society and Marketing : A Sustainability Perspective
Mutum, Dilip S.; Ezlika Ghazali - 2023
1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
Persistent link: https://www.econbiz.de/10014340329
Cover Image
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662