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Using values to segment virtual consumers on social networking sites
Madi, Aziz - In: Marketing intelligence & planning 34 (2016) 5, pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.; Dwivedi, Yogesh Kumar; Kaushik, … - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
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Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
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Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri; Sucherly, Sucherly; Siringoringo, Hotniar - In: Marketing intelligence & planning 32 (2014) 5, pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
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Factors affecting the relationship between environmental concern and behaviors
Thieme, Jeff; Stafford, Marla Royne; Jham, Subhash; … - In: Marketing intelligence & planning 33 (2015) 5, pp. 675-690
Persistent link: https://www.econbiz.de/10011447564
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Prosumer engagement in innovation strategies : the prosumer creativity and focus model
Seran, Sabina; Izvercian, Monica - In: Management decision : MD 52 (2014) 10, pp. 1968-1980
Persistent link: https://www.econbiz.de/10010462684
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Influence of colors as a key element in consumer marketing
Bytyçi, Shaip - In: Expert journal of marketing 8 (2020) 1, pp. 41-47
Persistent link: https://www.econbiz.de/10012612939
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Analysis of the elements of the theory of flow and perceived value and their influence in craft beer consumer loyalty
Guerra-Tamez, Cristobal Rodolfo; Dávila-Aguirre, Mario … - In: Journal of international food & agribusiness marketing 33 (2021) 5, pp. 487-517
Persistent link: https://www.econbiz.de/10012695112
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Marketing status in SMEs, industrial versus consumer companies
Azad, Shahram; Hemmati, Hamed - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 3, pp. 37-48
Persistent link: https://www.econbiz.de/10010205859
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A new era of consumer marketing? : an application of co-creational marketing in the music industry
Gamble, Jordan; Gilmore, Audrey - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1859-1888
Persistent link: https://www.econbiz.de/10010205966