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Relationship marketing
11
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9
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6
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6
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6
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6
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6
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5
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Durkin, Mark
58
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11
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7
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6
Emerson, Elaine
4
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4
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3
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3
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3
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The service industries journal
8
International Journal of Bank Marketing
4
LUBC research paper
4
The Service Industries Journal
4
The marketing review
4
International journal of retail & distribution management
2
Journal of Small Business and Enterprise Development
2
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2
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2
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2
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Marketing Intelligence & Planning
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The international review of retail, distribution and consumer research
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European Journal of Marketing
1
International Journal of Entrepreneurial Behavior & Research
1
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1
Journal of Managerial Psychology
1
Journal of managerial psychology
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Qualitative Market Research: An International Journal
1
SWIFT Institute Working Paper
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Strategic change : SC ; briefings in entrepreneurial finance
1
Technological forecasting & social change : an international journal
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
24
OLC EcoSci
17
Other ZBW resources
13
RePEc
4
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1
Understanding registration influences for electronic banking
Durkin, Mark
- In:
The international review of retail, distribution and …
17
(
2007
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10003503862
Saved in:
2
Tweet me cruel : perspectives on battling digital marketing myopia
Durkin, Mark
- In:
The marketing review
13
(
2013
)
1
,
pp. 51-63
Persistent link: https://www.econbiz.de/10010247026
Saved in:
3
Key influencers and inhibitors on adoption of the Internet for banking
Durkin, Mark
;
Jennings, Deirdre
;
Mulholland, Gwyneth
; …
- In:
Journal of retailing and consumer services
15
(
2008
)
5
,
pp. 348-357
Persistent link: https://www.econbiz.de/10003742275
Saved in:
4
Relationship disconnect in retail banking
Durkin, Mark
;
O'Donnell, Aodheen
;
Crowe, Joe
- In:
Journal of financial services marketing : JFSM
12
(
2007/08
)
4
,
pp. 260-271
Persistent link: https://www.econbiz.de/10003698394
Saved in:
5
Small business-bank relationships and the role of internet banking
Howcroft, Barry
;
Durkin, Mark
;
Armstrong, Gillian
; …
- In:
The service industries journal
27
(
2007
)
7/8
,
pp. 947-961
Persistent link: https://www.econbiz.de/10003598929
Saved in:
6
On e-banking adoption: from banker perception to customer reality
Durkin, Mark
;
O'Donnell, Aodheen
;
Mullholland, Gwyneth
; …
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003494071
Saved in:
7
Special issue: Exploring social media impact within service contexts
Durkin, Mark
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011401717
Saved in:
8
Co-destruction of value in context : cases from retail banking
Worthington, Steve
;
Durkin, Mark
- In:
The marketing review
12
(
2012
)
3
,
pp. 291-307
Persistent link: https://www.econbiz.de/10009712777
Saved in:
9
Exploring social media adoption in small to medium-sized enterprises in Ireland
Durkin, Mark
;
McGowan, Pauric
;
McKeown, Niall
- In:
Journal of small business and enterprise development
20
(
2013
)
4
,
pp. 716-734
Persistent link: https://www.econbiz.de/10010230791
Saved in:
10
Marketing to the mature learner : exploring the role of web communications
Durkin, Mark
;
Filbey, Leanna
;
McCartan-Quinn, Danielle
- In:
The service industries journal
34
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010257804
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