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Strategic marketing planning
Johnson, Eugene Manfred; Rausch, Bernard A. - 1989 - 2. ed
Persistent link: https://www.econbiz.de/10000768564
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Are goods and services different? : an exercise in marketing theory
Johnson, Eugene Manfred - 1969
Persistent link: https://www.econbiz.de/10000687394
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Profitable service marketing
Johnson, Eugene Manfred; Scheuing, Eberhard E.; Gaida, … - 1986
Persistent link: https://www.econbiz.de/10000701509
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Readings in contemporary marketing
Johnson, Eugene M. (contributor); House, Ray S. (contributor) - 1977 - 2. ed.
Persistent link: https://www.econbiz.de/10000075396
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Sales management : Concepts, practices, and cases
Johnson, Eugene M.; Kurtz, David L.; Scheuing, Eberhard E. - 1986
Persistent link: https://www.econbiz.de/10000025093
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Successful marketing for service organizations
Johnson, Eugene M.; Scheuing, Eberhard Eugen - 1982
Persistent link: https://www.econbiz.de/10004108002
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An Introduction to the problems of service marketing management
Johnson, Eugene M. - 1975
Persistent link: https://www.econbiz.de/10004559913
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Managing the sales force
Dunn, Albert H.; Johnson, Eugene M. - 1973
Persistent link: https://www.econbiz.de/10004351174
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Sales Management : concepts, practices and cases
Dunn, Albert H.; Johnson, Eugene M.; Kurtz, David L. - 1974
Persistent link: https://www.econbiz.de/10004351175
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Profitable service marketing
Johnson, Eugene M.; Scheuing, Eberhard Eugen; Gaida, … - 1986
Persistent link: https://www.econbiz.de/10004727062