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Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
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Premium customers' perception of firms' customer relationship management segmentation, identity strategies and their satisfaction
Wali, Andy Fred; Nwokah, N. Gladson - In: International journal of markets and business systems 2 (2016) 4, pp. 291-308
Persistent link: https://www.econbiz.de/10011716063
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Factors influencing organization commitment : internal marketing orientation, external marketing orientation, and subjective well-being
Schulz, Steven A.; Martin, Thomas; Meyer, Heather M. - In: The journal of management development 36 (2017) 10, pp. 1294-1303
Persistent link: https://www.econbiz.de/10011807038
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Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew; Kumar, V.; Polo-Redondo, Yolanda; … - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
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The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline; Watkins, Leah; Thyne, Maree - In: European journal of marketing : EJM 50 (2016) 11, pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
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Physician perceived value as a mediating variable between marketing mix strategy and physician satisfaction
Mohsen Ali Murshid; Zurina Mohaidin; Goh Yen Nee; … - In: Asia Pacific journal of marketing and logistics 28 (2016) 5, pp. 780-806
Persistent link: https://www.econbiz.de/10011616798
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Loyalty to higher education institutions and the relationship with reputation : an integrated model with multi-stakeholder approach
García-Rodríguez, Francisco J.; Gutiérrez-Taño, … - In: Journal of marketing for higher education 34 (2024) 1, pp. 223-245
Persistent link: https://www.econbiz.de/10014566958
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Organizational communication and social marketing strategies targeting Spanish consumers of fashion : sustainability as a form of happiness management
Jiménez-Marín, Gloria; Galiano-Coronil, Araceli; … - In: Corporate governance : international journal of … 22 (2022) 3, pp. 506-520
Persistent link: https://www.econbiz.de/10013369192
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From customer readiness to customer retention : the mediating role of customer psychological and behavioral engagement
Torkzadeh, Samaneh; Zolfagharian, Mohammadali; … - In: European journal of marketing 56 (2022) 7, pp. 1799-1829
Persistent link: https://www.econbiz.de/10013352641
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Contactless marketing management of fashion brands in the digital age
Cho, Minjung; Yun, Hyesu; Ko, Eunju - In: European management journal 41 (2023) 4, pp. 512-520
Persistent link: https://www.econbiz.de/10014437749