Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales events and their expectations from the sales events. In this study, we...

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers...

Freedom is one of the most frequently used words; however, the notion of freedom has become convoluted in recent times. In this study, we examined if freedom is really important to individuals and the price an individual is willing to pay to remain free. Specifically, the primary purpose of this...