Consumers' expectations of sales events : how satisfied are consumer with shopping during sales events?
Year of publication: |
2017
|
---|---|
Authors: | Sharma, Dheeraj ; Borna, Shaheen ; Bott, Jennifer P. |
Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 10.2017, 1, p. 57-68
|
Subject: | Sale Events | Consumer Participation | Expectation of Savings | Realization Rate of Expected Savings | Konsumentenverhalten | Consumer behaviour | Sparen | Savings | Erwartungsbildung | Expectation formation | Kundenzufriedenheit | Customer satisfaction | Verkauf | Selling | Event-Marketing | Event marketing |
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