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Quality in higher education: l...
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Martensen, Anne
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Grønholdt, Lars
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Total quality management
7
International journal of quality and service sciences
6
International Journal of Quality and Service Sciences
3
The marketing review
3
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
3
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International Journal of Quality & Reliability Management
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Business performance measurement : theory and practice
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International Journal of Sports Marketing and Sponsorship
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Journal of Fashion Marketing and Management: An International Journal
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Key challenges and opportunities for quality, sustainability and innovation in the fourth industrial revolution : quality and service management in the fourth industrial revolution - sustainability and value co-creation
1
Marketing Institute, the Copenhagen School of Economics and Business Administration, Research Paper, 1985, 1
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Marketing and research today : the journal of the European Society for Opinion and Marketing Research
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Young Consumers
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Young consumers : insight and ideas for responsible marketers
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Quality in higher education : linking graduates' competencies and employers' needs
Martensen, Anne
;
Grønholdt, Lars
- In:
International journal of quality and service sciences
1
(
2009
)
1
,
pp. 67-77
Persistent link: https://www.econbiz.de/10003915103
Saved in:
2
Application of a model for the effectiveness of event marketing
Martensen, Anne
;
Grønholdt, Lars
;
Bendtsen, Lars
; …
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 283-301
Persistent link: https://www.econbiz.de/10003611011
Saved in:
3
Customer experience management and business performance
Grønholdt, Lars
;
Martensen, Anne
;
Jørgensen, Stig
; …
- In:
International journal of quality and service sciences
7
(
2015
)
1
,
pp. 90-106
Persistent link: https://www.econbiz.de/10011300150
Saved in:
4
Measuring and managing brand equity : a study with focus on product and service quality in banking
Martensen, Anne
;
Grønholdt, Lars
- In:
International journal of quality and service sciences
2
(
2010
)
3
,
pp. 300-316
Persistent link: https://www.econbiz.de/10008758767
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5
How events work : understanding consumer responses to event marketing
Martensen, Anne
;
Grønholdt, Lars
- In:
Innovative marketing : IM
4
(
2008
)
4
,
pp. 44-56
Persistent link: https://www.econbiz.de/10003816551
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6
Customer satisfaction and business performance
Kristensen, Kai
;
Martensen, Anne
;
Grønholdt, Lars
- In:
Business performance measurement : theory and practice
,
(pp. 279-294)
.
2002
Persistent link: https://www.econbiz.de/10001661978
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7
Kundetilfredshed : determinanter og effekter
Martensen, Anne
-
1998
Persistent link: https://www.econbiz.de/10000982809
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8
The effect of word-of-mouth on consumer emotions and choice : findings from a service industry
Martensen, Anne
;
Grønholdt, Lars
- In:
International journal of quality and service sciences
8
(
2016
)
3
,
pp. 298-314
Persistent link: https://www.econbiz.de/10011623923
Saved in:
9
Analysing customer satisfaction data: A comparison of regression and artificial neural networks
Grønholdt, Lars
;
Martensen, Anne
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
2
,
pp. 121-130
Persistent link: https://www.econbiz.de/10006692371
Saved in:
10
Application of a Model for the Effectiveness of Event Marketing
Martensen, Anne
;
Grønholdt, Lars
;
Bendtsen, Lars
; …
- In:
Journal of advertising research
47
(
2007
)
3
,
pp. 283-301
Persistent link: https://www.econbiz.de/10007874354
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