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Leveraging customer knowledge – profiling and personalisation in e-business
Rowley, Jennifer; Slack, Frances - 2001
Consumer Behaviour on the Internet”, held in Los Angeles, 28-30 April 2000. Identifies key topical issues and future research … agendas. Starts from the premise that research into consumer behaviour in the e-marketplace is in its infancy, and that a …
Persistent link: https://www.econbiz.de/10009455176
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Buying apparel over the Internet
Goldsmith, Ronald E.; Goldsmith, Elizabeth B. - In: Journal of Product & Brand Management 11 (2002) 2, pp. 89-102
Tests ten hypotheses describing characteristics that distinguish consumers who have purchased apparel online from those who have not. A sample of 263 men and 303 women students completed a survey that measured their online and offline buying behavior, attitudes and predispositions. The results...
Persistent link: https://www.econbiz.de/10014895728
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The evolution of scholarly research on sponsorship : expectations about the future of this research domain
Spais, George S.; Johnston, Margaret A. - In: Journal of promotion management : JPM 20 (2014) 3, pp. 267-290
Persistent link: https://www.econbiz.de/10010399910
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Reinventing marcom for the new marketplace
Schultz, Don E. - In: Journal of Indian Business Research 5 (2013) 1, pp. 10-16
emerging markets. Design/methodology/approach – This is a conceptual piece which is not supported by formal research. It is … the primary base for the discussion. Suggestions and recommendations for further research and development are made … relevant view of marketing communications in emerging markets and it also provides a platform for cooperative research among …
Persistent link: https://www.econbiz.de/10014874956
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E‐citizen
Mellor, Norman - In: Aslib Proceedings 58 (2006) 5, pp. 436-446
/methodology/approach – The paper undertakes a comprehensive research programme to inform the national approach towards the take‐up and marketing … gross potential take‐up market in England is 17.5 million adults aged 15+. Research limitations/implications – The research …
Persistent link: https://www.econbiz.de/10014671493
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A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective
Du Plessis, Thereséa Charmaine - 2005
-term relationships, this study uses Q methodology as a research method and applies Q sorting as a means of data collection. Participants …
Persistent link: https://www.econbiz.de/10009457824
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Analysis of content creation in social media by B2B companies
Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770
Persistent link: https://www.econbiz.de/10011382415
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Exploiting online social gambling for marketing communications
Ozuem, Wilson; Prasad, Jason; Lancaster, Geoffrey - In: Journal of strategic marketing 26 (2018) 3, pp. 258-282
Persistent link: https://www.econbiz.de/10011894579
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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin; Woolley, Meghann - In: Journal of marketing communications 20 (2014) 4, pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
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Fashion Heritage : Narrative and Knowledge Creation
Cantista, Isabel (ed.); Delille, Damien (ed.) - 2022
1 - Introduction -- 2 – GLOVER, Catherine, Fashion Storytelling through Dress and Lego Mini-Figures: Mary Queen of Scots -- CHAPTER 3 – MONTI, Gabriele, An Exhibition to Define a Museum: Grazietta Butazzi and «Memos. On Fashion in This Millennium -- CHAPTER 4 – ASPINALL, Matilda, Back to...
Persistent link: https://www.econbiz.de/10013472644