Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Internalising a brand across c...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
52
Markenführung
46
Markenartikel
35
Brand
32
Brand image
27
Markenimage
24
Consumer behaviour
23
Brands
20
United Kingdom
16
Konsumentenverhalten
15
Brand equity
9
Großbritannien
9
Ireland
9
Employees
8
Markenpolitik
8
Bank
7
Irland
7
Führungsstil
6
Leadership style
6
Social Web
6
Social web
6
Spain
6
Advertising
5
Advertising effects
5
B-to-B-Marketing
5
Banking
5
Brand identity
5
Business-to-business marketing
5
Corporate culture
5
Corporate reputation
5
Financial services
5
Firmenimage
5
International marketing
5
Produktmanagement
5
Unternehmenskultur
5
Werbewirkung
5
Beziehungsmarketing
4
Brand extensions
4
Brand love
4
Brand loyalty
4
more ...
less ...
Online availability
All
Undetermined
65
Free
3
Type of publication
All
Article
191
Book / Working Paper
29
Type of publication (narrower categories)
All
Article in journal
45
Aufsatz in Zeitschrift
45
research-article
34
Aufsatz im Buch
9
Book section
9
Reprint
5
conceptual-paper
5
Case study
4
Fallstudie
4
Collection of articles of several authors
3
Sammelwerk
3
Bibliographie
2
Mehrbändiges Werk
2
Multi-volume publication
2
review-article
2
non-article
1
review
1
more ...
less ...
Language
All
English
125
Undetermined
93
Spanish
2
Author
All
De Chernatony, Leslie
88
de Chernatony, Leslie
76
Buil, Isabel
52
Chernatony, Leslie de
49
Wallace, Elaine
34
Christodoulides, George
18
Cottam, Susan
14
Martínez, Eva
13
Harris, Fiona
9
McDonald, Malcolm
9
Segal-Horn, Susan
9
Veloutsou, Cleopatra
9
Dall'Olmo Riley, Francesca
7
Jevons, Colin
7
Merrilees, Bill
7
Drury, Susan
6
Montaner, Teresa
6
Bravo, Rafael
5
Martinez, Eva
5
Tarnovskaya, Veronika V.
5
Abimbola, Temi
4
Bernath, Ratna
4
Cottam, Susan Louise
4
Knox, Simon
4
Daniels, Kevin
3
Guest, Duncan
3
Halliburton, Chris
3
Hem, Leif E.
3
Johnson, Gerry
3
Martínez Salinas, Eva
3
Riley, Francesca Dall'Olmo
3
Suvatjis, Jean
3
Vallaster, Christine
3
Brodie, Roderick J.
2
Brown, Ann
2
Chernatony, Leslie De
2
Coleman, Darren
2
Coleman, Darren Andrew
2
Dall’Olmo Riley, Francesca
2
Halikias, John
2
more ...
less ...
Institution
All
NetLibrary, Inc
1
Published in...
All
Journal of business research : JBR
21
European Journal of Marketing
17
Journal of marketing management : MM
16
European journal of marketing : EJM
15
The service industries journal
12
Journal of Product & Brand Management
10
Journal of Business Research
8
The journal of product & brand management
7
The Service Industries Journal
6
Journal of the Market Research Society : JMRS
5
Marketing Intelligence & Planning
5
The journal of brand management : an international journal
5
Working paper series / City University Business School
5
Working paper series / The City University Business School
5
Marketing theory
4
International journal of market research : JMRS ; the journal of the Market Research Society
3
The international journal of bank marketing : IJBM
3
Brand management ; Vol. 4
2
Cuadernos de Gestión
2
Cuadernos de economía y dirección de la empresa : CEDE
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Journal of Bank Marketing
2
International Marketing Review
2
International journal of retail & distribution management
2
International marketing review
2
Journal of Consumer Marketing
2
Journal of targeting, measurement and analysis for marketing
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Retail and Distribution Management
2
The journal of consumer marketing
2
The journal of services marketing
2
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Brand management ; Vol. 1
1
Branded lives : the production and consumption of meaning at work
1
British journal of management : BJM
1
Business, society and politics : multinationals in emerging markets
1
CIM professional
1
Consumer-brand relationships : theory and practice
1
Corporate brand and corporate reputation
1
EBSCOhost eBook Collection
1
more ...
less ...
Source
All
OLC EcoSci
77
ECONIS (ZBW)
73
Other ZBW resources
43
RePEc
17
USB Cologne (EcoSocSci)
9
BASE
1
Showing
51
-
60
of
220
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Facebook "friendship" and brand advocacy
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of brand management : an international journal
20
(
2012/13
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10009688900
Saved in:
52
B2B service brand identity and brand performance : an empirical investigation in the UK's B2B IT services sector
Coleman, Darren Andrew
;
De Chernatony, Leslie
; …
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1139-1162
Persistent link: https://www.econbiz.de/10011338809
Saved in:
53
Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
54
Assessing the six-station corporate identity model : a polymorphic model
Suvatjis, Jean
;
De Chernatony, Leslie
;
Halikias, John G.
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 153-166
Persistent link: https://www.econbiz.de/10009569984
Saved in:
55
Within-role, extra-role and anti-role behaviours in retail banking
Wallace, Elaine
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The international journal of bank marketing : IJBM
29
(
2011
)
6
,
pp. 470-488
Persistent link: https://www.econbiz.de/10009388898
Saved in:
56
B2B service brand identity : scale development and validation
Coleman, Darren
;
De Chernatony, Leslie
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1063-1071
Persistent link: https://www.econbiz.de/10009490328
Saved in:
57
Brand extension strategies : perceived fit, brand type, and culture influences
Buil, Isabel
;
De Chernatony, Leslie
;
Hem, Leif E.
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1300-1324
Persistent link: https://www.econbiz.de/10009525792
Saved in:
58
The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
Saved in:
59
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
60
Defining a "brand" : beyond the literature wth experts' interpretations
De Chernatony, Leslie
;
Dall'Olmo Riley, Francesca
-
2010
Persistent link: https://www.econbiz.de/10003924091
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
