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Classifying, identifying and managing the service brand saboteur
Wallace, Elaine; De Chernatony, Leslie - In: The service industries journal 28 (2008) 1/2, pp. 151-165
Persistent link: https://www.econbiz.de/10003733054
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International branding : demand- or supply-driven opportunity?
De Chernatony, Leslie; Halliburton, Chris; Bernath, Ratna - 2008
Persistent link: https://www.econbiz.de/10003656219
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Creating powerful brands in consumer, service and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10011479597
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Surfacing values tension in corporate brands
De Chernatony, Leslie - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 1, pp. 18-20
Persistent link: https://www.econbiz.de/10002539242
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Task and institutional influences on managers' mental models of competition
Daniels, Kevin; Johnson, Gerry; De Chernatony, Leslie - In: Organization studies : an international … 23 (2002) 1, pp. 31-62
Persistent link: https://www.econbiz.de/10001664197
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Creating powerful brands
De Chernatony, Leslie; McDonald, Malcolm - 2003 - 3. Aufl.
Persistent link: https://www.econbiz.de/10001780033
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Service employee clusters in banking : exploring Ind’s typology considering behaviour, commitment and attitude about leadership
Wallace, Elaine; De Chernatony, Leslie; Buil, Isabel - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1781-1803
Persistent link: https://www.econbiz.de/10010205982
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Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis; De Chernatony, Leslie - In: Consumer-brand relationships : theory and practice, (pp. 351-381). 2012
Persistent link: https://www.econbiz.de/10009739808
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Consumers' self-congruence with a "Liked" brand : cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: European journal of marketing : EJM 51 (2017) 2, pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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Brand identity management and corporate social responsibility : an analysis from employees' perspective in the banking sector
Bravo, Rafael; Buil, Isabel; De Chernatony, Leslie; … - In: Journal of business economics and management 18 (2017) 2, pp. 241-257
Persistent link: https://www.econbiz.de/10011721789