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Promoting preventive health behaviour among young Malaysian consumers : toward an integrated conceptual framework
Yap, Sheau-Fen; Noor, Nor Azila Mohammad; Marshall, Roger; … - In: Australasian marketing journal 22 (2014) 3, pp. 268-278
Persistent link: https://www.econbiz.de/10010427953
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Exploring purchase intention of green skincare products using the theory of planned behavior : testing the moderating effects of country of origin and price sensitivity
Hsu, Chia-Lin; Chang, Chi-Ya; Yansritakul, Chutinart - In: Journal of retailing and consumer services 34 (2017), pp. 145-152
Persistent link: https://www.econbiz.de/10011629032
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The influence of online retail/service brand equity and effect of country of origin on e-marketplace patronage intention
Prachaseree, Kwanrudee; Ahmad, Norzieiriani; Normalisa … - In: International journal of electronic business : IJEB 18 (2023) 1, pp. 1-29
Persistent link: https://www.econbiz.de/10014308928
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Chinese consumers' purchase intention for organic meat : an extension of the theory of planned behaviour
Bhutto, Muhammad Yaseen; Zeng, Fue; Khan, Mussadiq Ali; … - In: Asian Academy of Management journal 27 (2022) 1, pp. 155-174
literature on organic consumer behaviour recently focuses on emerging Asian markets, especially China's most populous markets … organic stores in Wuhan, China. The partial least structural equation modelling (PLS- SEM) has been employed to analyse the … to attract the maximum number of organic meat consumers in China. …
Persistent link: https://www.econbiz.de/10013440282
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The country of brand communication in the retail setting : an analysis of Italian products in China
Hu, Lala; Checchinato, Francesca - In: Australasian marketing journal 23 (2015) 4, pp. 325-332
Persistent link: https://www.econbiz.de/10011419490
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The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin; He, Xinming - In: The journal of brand management : an international journal 22 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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Consumer animosity, country of origin, and foreign entry-mode choice : a cross-country investigation
Fong, Cher Min; Lee, Chun-ling; Du, Yunzhou - In: Journal of international marketing 22 (2014) 1, pp. 62-76
Persistent link: https://www.econbiz.de/10010348927
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Examining the "black box" of human resource management in MNEs in China : exploring country of origin effects
Zhang, Mingqiong Mike; McNeil, Nicola; Bartram, Timothy; … - In: The international journal of human resource management 27 (2016) 7/8, pp. 832-849
Persistent link: https://www.econbiz.de/10011483638
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Chinese FDI in the French and Australian wine industries : liabilities of foreignness and country of origin effects
Curran, Louise; Thorpe, Michael W. - In: Frontiers of business research in China : selected … 9 (2015) 3, pp. 443-480
Persistent link: https://www.econbiz.de/10011490582