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From consumer panels to big data : an overview on marketing data development

Van Auken, Stuart - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 38-45

Persistent link: https://www.econbiz.de/10011380451

Observations on latent need revelation through problem detection analysis

Van Auken, Stuart - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 147-158

Persistent link: https://www.econbiz.de/10011662892

Assessing the nomological validity of a cognitive age segmentation of Japanese seniors

Van Auken, Stuart; Barry, Thomas E. - In: Asia Pacific journal of marketing and logistics 21 (2009) 3, pp. 315-328

Persistent link: https://www.econbiz.de/10003883444

A comparison of Western business instruction in China with US instruction : a case study of perceived program emphases and satisfaction levels

Van Auken, Stuart; Wells, Ludmilla G.; Borgia, Daniel - In: Journal of teaching in international business 20 (2009) 3, pp. 208-229

Persistent link: https://www.econbiz.de/10003890853

Relating gap analysis results to information systems program attitudes : the identification of gap priorities and implications

Van Auken, Stuart; Chrysler, Earl; Wells, Ludmilla Gricenko - In: Journal of education for business 86 (2011) 6, pp. 346-351

Persistent link: https://www.econbiz.de/10009411401

Assessing materialism among the future elites of China

Van Auken, Stuart; Wells, Ludmilla Gricenko; Borgia, … - In: Journal of international consumer marketing 26 (2014) 2, pp. 88-105

Persistent link: https://www.econbiz.de/10010359896

Assessing the role of business faculty values and background in the recognition of an ethical dilemma

Van Auken, Stuart - In: Journal of education for business 91 (2016) 4, pp. 211-218

Persistent link: https://www.econbiz.de/10011498313

Exploring thought processing similarity using attitudinal constructs : a Chinese versus U.S. contrast

Van Auken, Stuart; Ritchie, William J.; Wells, Ludmilla … - In: Journal of marketing analytics : JMA 7 (2019) 1, pp. 13-23

Persistent link: https://www.econbiz.de/10012113456

Congruence relationships between the choice of major and stereotypes : the case for agribusiness programs within a business school setting

Magnier, Alexandre; Van Auken, Stuart; Rivera, Jamille … - In: Journal of education for business 97 (2022) 7, pp. 452-460

Persistent link: https://www.econbiz.de/10013361842

Relating entrepreneurial orientation with operational responsiveness

Sahi, Gurjeet Kaur; Gupta, Mahesh C.; Cheng, T.C.E.; … - In: International Journal of Operations & Production Management 39 (2019) 5, pp. 739-766

Purpose: Premised on dynamic capability theory, the purpose of this paper is to explore the link between entrepreneurial orientation (EO) and operational responsiveness (OR). In addition, grounded in contingency theory, the authors examine the roles of competitive intensity and technological...

Persistent link: https://www.econbiz.de/10012070936