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7,527
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2,823
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788
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764
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726
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Burmann, Christoph
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46
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37
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35
Esch, Franz-Rudolf
33
Keller, Kevin Lane
33
Diamantopoulos, Adamantios
31
Melewar, T. C.
30
Romaniuk, Jenni
29
Bang, Nguyen
25
Bauer, Hans H.
25
Gierl, Heribert
24
Merrilees, Bill
24
Sattler, Henrik
24
Schade, Michael
24
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23
Foroudi, Pantea
23
Guercini, Simone
23
Guzman, Francisco
23
Han, Heesup
23
Moore, Christopher M.
23
Baumgarth, Carsten
22
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21
Usman, Osly
21
de Chernatony, Leslie
21
Franses, Philip Hans
20
Henninger, Claudia E.
20
Paul, Justin
20
Veloutsou, Cleopatra
20
Abimbola, Temi
19
Japutra, Arnold
19
Jin, Byoungho
19
Sarkar, Abhigyan
19
Brodie, Roderick J.
18
Christodoulides, George
18
Dawes, John
18
Ekinci, Yuksel
18
Gupta, Suraksha
18
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20
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7
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6
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6
Books on Demand GmbH <Norderstedt>
4
Erasmus Research Institute of Management
4
European Association of Agricultural Economists - EAAE
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NetLibrary, Inc
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Springer Malaysia Representative Office
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3
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2
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2
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356
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Asia Pacific journal of marketing and logistics
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SpringerLink / Bücher
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International Journal of Retail & Distribution Management
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Journal of international consumer marketing
84
International journal of hospitality management
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International journal of consumer studies
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77
Journal of strategic marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Cogent business & management
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Marketing Intelligence & Planning
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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International marketing review
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Journal of global fashion marketing : JGfM
73
The journal of consumer marketing
73
Journal of marketing
71
Journal of global marketing
69
Industrial marketing management : the international journal for industrial and high-tech firms
68
Marketing letters : a journal of research in marketing
68
International Marketing Review
64
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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International journal of retail & distribution management
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Journal of Islamic marketing
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ECONIS (ZBW)
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RePEc
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USB Cologne (EcoSocSci)
180
EconStor
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BASE
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6
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91
Brand evaluation, satisfaction and trust as predictors of brand loyalty : the mediator-moderator effect of brand relationships
Veloutsou, Cleopatra
- In:
The journal of consumer marketing
32
(
2015
)
6
,
pp. 405-421
Persistent link: https://www.econbiz.de/10011485778
Saved in:
92
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
93
Sport event-sponsor fit and its effects on sponsor purchase intentions : a non-consumer perspective among athletes, volunteers and spectators
Papadimitriou, Dimitra
;
Kaplanidou, Kyriaki Kiki
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 247-259
Persistent link: https://www.econbiz.de/10011486530
Saved in:
94
Performance brand placebos : how
brands
improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
95
Customer engagement with tourism
brands
: scale development and validation
So, Kevin Kam Fung
;
King, Ceridwyn
;
Sparks, Beverley
- In:
Journal of hospitality & tourism research : JHTR ; the …
38
(
2014
)
3
,
pp. 304-329
Persistent link: https://www.econbiz.de/10010398802
Saved in:
96
A data set of
brands
and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
97
Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos
;
Pereira, Francisco Costa
;
Ventura, …
- In:
EuroMed journal of business
9
(
2014
)
3
,
pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
Saved in:
98
Can vague brand slogans promote desirable consumer responses?
Strutton, David
;
Roswinanto, Widyarso
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 282-294
Persistent link: https://www.econbiz.de/10010422971
Saved in:
99
Examining the drivers and brand performance implications of customer engagement with
brands
in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
100
A matter of love : consumers' relationships with original
brands
and their conterfeits
Castaño, Raquel
;
Perez, Maria Eugenia
- In:
The journal of consumer marketing
31
(
2014
)
6/7
,
pp. 475-482
Persistent link: https://www.econbiz.de/10010459756
Saved in:
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