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An integrated model of corporate brand experience and customer value co-creation behaviour
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158
Persistent link: https://www.econbiz.de/10011552612
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: Journal of Consumer Marketing 34 (2017) 7, pp. 591-602
Purpose The purpose of this research is to develop a scale for measuring customer value co-creation attitude (CVCCA). Design/methodology/approach Scale development procedures are used for item generation, item purification and validation. Two studies are conducted. In Study 1, exploratory and...
Persistent link: https://www.econbiz.de/10014849815
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The service revolution and its marketing implications : service logic vs service dominant logic
Grönroos, Christian; Gummerus, Johanna - In: Managing service quality : MSQ ; an international journal 24 (2014) 3, pp. 206-229
Persistent link: https://www.econbiz.de/10010359568
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Toward a service ecosystem perspective at the base of the pyramid
Letaifa, Soumaya Ben; Reynoso, Javier - In: Journal of service management 26 (2015) 5, pp. 684-705
Persistent link: https://www.econbiz.de/10011503547
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Resources for value co-creation in e-commerce : a review
Paredes, Mario R.; Barrutia, José M.; Echebarria, Carmen - In: Electronic commerce research 14 (2014) 2, pp. 111-136
Persistent link: https://www.econbiz.de/10010404458
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Institutional logics matter when coordinating resource integration
Edvardsson, Bo; Kleinaltenkamp, Michael; Tronvoll, Bård; … - In: Marketing theory 14 (2014) 3, pp. 291-309
Persistent link: https://www.econbiz.de/10010461912
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Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.; Marcos Cuevas, Javier - In: Marketing theory 16 (2016) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
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Re-Conceptualizing Value-Creation From Industrial Business Logic to Service Business Logic
Pekka, Helle - Hanken Svenska Handelshögskolan - 2010
There is an urgent interest in marketing to move away from neo-classical value definitions suggesting that value creation is a process of exchanging goods for money.<p> In the present paper, value creation is conceptualized as an integration of two distinct, yet closely coupled processes. First,...</p>
Persistent link: https://www.econbiz.de/10009369222
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Service experience co-creation : conceptualization, implications, and future research directions
Jaakkola, Elina; Helkkula, Anu; Aarikka-Stenroos, Leena - In: Journal of service management 26 (2015) 2, pp. 182-205
Persistent link: https://www.econbiz.de/10011401238